The handoff is part of the job
A team can know its own task and still miss what the next team needs. Training should make the dependencies visible.
EVENTSGAMIFIED
Get a large, changing crew ready before the doors open. Give freelancers and short-term staff a quick rehearsal of their role, with a shared event brief and feedback that shows supervisors where to focus.
For organisers, venues, event academies and crew leads
THE PROBLEM
Different crews. One opening time.
Freelancers arrive at different times with different experience of your venue. The brief still has to travel across registration, production, security and suppliers before the first guest arrives, and a missed handoff can surface when there is no time to teach it again.
Give each role a fast rehearsal
Freelancers and short-term staff may be new to this venue even when they know their trade. Give each role a short, scenario-based run-through of the decisions and handoffs that matter before the shift begins.
Let supervisors see the gaps
A completed briefing tells you who attended. A playable scenario also shows where people interpreted the same situation differently, so supervisors know what to cover together.
THE SHIFT
Rehearse the decision. See what follows.
We turn a real situation from your operation into a playable scenario. For a large freelancer crew, the same brief can be assigned by role before arrival, then discussed with supervisors where choices diverge.
Your event briefA decision under pressureFeedback and a second attempt
INDUSTRY CONTEXT
What event teams are dealing with.
The industry research helps us choose where to look. Your team’s recurring situations determine what we build.
Audience engagement is a priority
PCMA’s 2025 EMEA survey put engagement and audience growth among organisers’ leading priorities. Respondents also described workload and limited data as obstacles.
PCMA, 2025 EMEA survey321 respondents; mostly European. Directional context, not a global estimate.Short-term crews need the brief too
HSE guidance calls for relevant risk information, site induction and task briefings for employees and contractors. Short-term crew members need that shared context even when they already know their trade.
HSE, managing an eventUK guidance. Apply the relevant local plan, qualifications and supervision arrangements.Event work spans the whole lifecycle
The Events Industry Council’s 2025 standards cover event design and marketing alongside risk, stakeholders, technology and evaluation. A training offer needs to reach beyond show-day operations.
EIC, 2025 competency standardsCompetency coverage; these concepts do not constitute CMP certification.THE SKILLS
Skills for every part of the event.
Prepare permanent staff and freelancers with practice built around their role. Explore a skill to see the game behind it.
Event operations
A shared plan for a crew that changes from show to show.
Content & production
Practise the choices behind a programme that runs on time.
Audience & commercial
Connect the promise you make with the experience you deliver.
Each game is built around your team’s roles and approved ways of working. Discuss a different skill →
GAMES & DEMOS
Different work. Different ways to play.
Try the live safety demo first, then explore six ideas for a custom training game. Each card uses a different way to play, with artwork showing how it could look. Open a card to see the decisions players would practise.
Live demoSafety & security
Clear Route
3D incident-management simulation
Respond as smoke affects an exhibition hall and see how each decision changes the next move.
Live demoSafety & security
Clear Route
3D incident-management simulation
Respond as smoke affects an exhibition hall and see how each decision changes the next move.
How it plays
Take the duty manager’s role as smoke affects an exhibition hall. Raise the alarm, guide visitors toward usable exits and arrange assistance. Coaching explains the decisions; a short debrief shows what happened.
The learning focus
Prioritise assistance and keep exit routes usable as conditions change. A fictional scenario for a focused debrief with your team.
Game conceptSafety & security
Access Point
First-person judgement game
Run an entrance where the queue keeps moving and every exception needs a clear decision.
Game conceptSafety & security
Access Point
First-person judgement game
Run an entrance where the queue keeps moving and every exception needs a clear decision.
How it plays
Check a pass against the event brief, clarify a visitor’s request and choose what to resolve or escalate. New shifts introduce contractor access, accessibility needs and a service complaint without rewarding rushed checks.
What players practise
Consistent access decisions, respectful communication and escalation within the learner’s authority.
Built for
Front-of-house teams, stewards and security supervisors
Discuss a game like this →
Game conceptOperations & logistics
Build Window
Isometric planning puzzle
Fit the build into a fixed window while contractors compete for the same space.
Game conceptOperations & logistics
Build Window
Isometric planning puzzle
Fit the build into a fixed window while contractors compete for the same space.
How it plays
Place delivery slots and assign crews on a small venue map. A late truck or unfinished handover changes the plan. Decide what can move, what depends on another task and when the event owner needs to intervene.
What players practise
Task dependencies, contractor coordination and the difference between a reported task and a verified handover.
Built for
Event operations, venue teams and supplier coordinators
Discuss a game like this →
Game conceptProgramme & content
Programme Room
Editorial card and scheduling game
Build a programme that gives the audience a reason to attend, then defend the choices.
Game conceptProgramme & content
Programme Room
Editorial card and scheduling game
Build a programme that gives the audience a reason to attend, then defend the choices.
How it plays
Choose sessions from a set of speaker and topic cards. Fit them to audience needs, available stages and production constraints. Across several editions, replace weak sessions, resolve clashes and respond when a headline speaker drops out.
What players practise
Editorial judgement, audience relevance and communicating programme changes to the teams affected.
Built for
Conference producers, content teams and speaker managers
Discuss a game like this →
Game conceptLive production
Standby
Show-calling and cue simulation
Call a small show from backstage and keep the crew aligned when the running order changes.
Game conceptLive production
Standby
Show-calling and cue simulation
Call a small show from backstage and keep the crew aligned when the running order changes.
How it plays
Read the run sheet, check readiness and call audio, screen and lighting cues. A rehearsal exposes a missed handoff; the live run tests whether you can hold a cue, select an approved fallback and communicate the revised sequence.
What players practise
Cue discipline, readiness checks and recovery communication, with a debrief of what the audience experienced.
Built for
Show callers, stage managers and production coordinators
Discuss a game like this →
Game conceptMarketing & audience
Audience Lab
Turn-based campaign strategy
Spend a limited budget to bring the right people into the room.
Game conceptMarketing & audience
Audience Lab
Turn-based campaign strategy
Spend a limited budget to bring the right people into the room.
How it plays
Choose an audience, pair it with a message and assign campaign tokens to channels. Each round returns registration and audience-fit signals. Test a change, read the result and decide where the next round of effort belongs.
What players practise
Segmentation, message fit and interpreting results beyond clicks or total registrations.
Built for
Event marketers, audience development and community teams
Discuss a game like this →
Game conceptSales & exhibitor service
Floor Deal
AI voice roleplay
Talk to an AI exhibitor and win their business with a promise your delivery team can keep.
Game conceptSales & exhibitor service
Floor Deal
AI voice roleplay
Talk to an AI exhibitor and win their business with a promise your delivery team can keep.
Designed as an events training scenario for Counterpart, our AI conversation game.
How it plays
Speak freely with an AI exhibitor who responds to your questions and pushes back on your proposal. Work out what they need, recommend a suitable package and handle concerns about the value of attending. Later scenarios cover an on-site request and a renewal conversation. After each conversation, review feedback on what you asked, what you promised and how you handled objections.
What players practise
Asking useful questions, handling objections and making realistic commitments. Use the feedback to try the conversation again with a different approach.
Built for
Exhibition sales, sponsorship and account service teams
Discuss a game like this →BUILT AROUND YOUR WORK
Bring a changing crew into the same brief.
Use role-specific practice before arrival, then give supervisors a clear conversation about what still needs to be covered on site.
Event academies & L&D teams
Prepare large freelancer cohorts with the same role-specific scenario before they arrive. Use the debrief to explain the reasons behind a decision and hand the open questions to the supervisor.
Organisers & venue leaders
Rehearse handovers and exception handling with the people who own them. Build the scenario around your venue, suppliers and approval boundaries, then review the gaps before the live briefing.
Production & commercial leads
Choose a recurring situation your team finds difficult, from a missed cue to an exhibitor promise. Review the decision and the downstream effect together.
YOUR EVENT, YOUR RULES
Build around the way your team learns.
A concept becomes useful when the brief, authority and feedback reflect the real job. We agree those with your subject experts before the build, including what a scenario can cover before site access.
Brief each role before arrival
Turn your run sheet, venue plan and anonymised cases into short role-specific practice. Assign the same event brief to registration, security, production and supplier teams, with the decisions each role can actually make.
Work with cohorts
Run a browser-based exercise for individuals or a facilitated session for a whole crew. Group the conversation by role so a supervisor can review common scenario gaps before the live briefing.
Review gaps with supervisors
Use the choices people made in the scenario as prompts for a supervisor review. Follow up with the approved induction, local procedures and any required qualifications.
Adapt it for the next event
Change the venue details and role brief as your programme evolves. Your event team reviews safety content; practical induction and any required qualifications stay in place.
DELIVERY MODESFit the game to the way
Fit the game to the way
your team learns.
Choose the format with your training team. We design the session around the learner, the setting and the devices they use.
Browser & LMS
Assign a short scenario with the event brief. Crews can practise before arrival, with LMS integration scoped to your setup.
Mobile pre-work
Design quick role briefings for freelancers and short-term staff to complete on their phones.
Team rehearsals
Bring venue, production and security leads together around one scenario, then compare their decisions.
Immersive practice
Use a 3D venue or a custom VR build where layout, sightlines and movement matter to the learning.
Language, accessibility and reporting needs are agreed before the build.
HOW IT WORKS
From brief to playable.
Start with one situation. Build it with the people who know the work, then test it with the people who do it.
- 01
Discover
Choose the learner and a recurring decision. Agree what useful practice should show.
- 02
Design
Map the choices and consequences with your subject experts. Set the learning focus.
- 03
Build
Make a playable pilot. Test the feedback and controls with a small learner group.
- 04
Deploy & review
Put it into the training session. Review learner choices and refine the next version.
Which decision should your team practise first?
Bring one situation from your next event. We’ll work through how it could become a game and what your team should learn from playing it.