The judgment that pays claims right and the compliance that protects your license, taught in games people finish instead of click through. Built custom for your carrier, agency, or designation program.
It’s the same story across mature insurance markets, from the US
to the UK to the Gulf: the experts retire, and there are too few behind
them to inherit what they know. Claims, underwriting, and producer
roles run on years of tacit judgment the apprenticeship layer used to
pass down, and AI is now automating that layer away.
When compliance
completion slips, violation risk climbs. Carriers spend more on
L&D every year and watch the same outcomes get worse.
Insurance judgment is earned on real files, not in a slide deck. You don’t memorize your way to a fair settlement, a defensible bind, or a suitability conversation. So we build custom games around the workflows, regulations, and people your team actually handles. Every build starts from your operation, not a catalog course with your logo on it.
Four jobs, four tracks. Each one is built custom around how your carrier or agency works and what your regulators expect.
Games that train the decision-making that pays claims fairly and keeps the carrier out of bad-faith litigation. Every adjuster who leaves takes years of coverage judgment out the door.
Games that rebuild the judgment layer AI has automated away. New underwriters need 12 to 36 months to reach competency, the longest ramp in the industry.
Conversation games for the regulated point-of-sale moments where market conduct exams find their findings. Suitability and replacement failures are the most-cited, and the most fixable.
Call-handling games for the turnover-heaviest, ramp-longest seat in the carrier. 30 to 45% annual turnover, a 6 to 8 month ramp, and every week shaved off pays back.
We build custom training games for carriers, agencies, and authorities. The six categories below are families of games: same engine, many scenarios. Expand any card to see the specific games we’d build, then we tailor for your team.
GU-IN-01
Claims
Multi-Scenario Coverage Sim
Web-only, no headset. Adjusters work claim files under time pressure (photos, policy excerpts, claimant chat) and choose a defensible coverage path, a different line of business every round. Built for every desk adjuster, not just the few with a VR headset.
GU-IN-02
Underwriting
Submission Triage & Judgment Sim
Submission packets, security questionnaires, loss runs, COPE data, and AI-generated proposals land on the underwriter’s desk. Set premium, limit, and retention; bind, refer, or decline. The sim fast-forwards twelve months to reveal whether you paid out. Synthetic apprenticeship for the judgment layer AI is automating away.
GU-IN-03
Producer Sales
Branching Dialog & Suitability
Visual-novel-style conversations with simulated clients. Annuity Best Interest under NAIC #275, LTC needs analysis, cyber broker discovery for mid-market SaaS. Score on suitability completeness, prohibited language, and disclosure clarity, the same things market conduct exams write up. Built for the regulated point-of-sale moments producers fumble.
GU-IN-04
Customer Service
Call-Handling Sim
Headset POV with animated customer characters, branching dialog, and three live meters: customer calm, handle time, and compliance. Bilingual Spanish mode for every scenario, an open white space no incumbent has productized. CSR turnover at 30–45% means every week shaved off ramp pays back fast.
GU-IN-05
Compliance
Replaces Click-Through E-Learning
Real-consequence games covering the mandatory-training stack carriers spend the most on and learners ignore the most. Mapped to FinCEN 31 CFR 1025, NAIC Model #668, Unfair Trade Practices, and state harassment statutes. The click-through module a regulator never believes, rebuilt as decisions with stakes.
GU-IN-06
Fraud & SIU
Detective Evidence Board
A detective evidence board: photos, social media, surveillance clips, medical records, prior claims. Connect evidence with virtual red yarn, build cases, refer or pay. Only 21 states even mandate anti-fraud training, and most of it is still classroom hours. Every point of red-flag improvement is millions in loss-adjustment expense.
LIVE · NAIC #275
Every recommendation a producer makes plays out as visible consequences across a living city: a denied claim, an uncovered fire, a referral walking in the door. Built on the NAIC Model #275 Best Interest framework, it trains the judgment a slide deck can’t.
Play the demo →Adopted in all 50 states. Producers selling annuities must clear best-interest, suitability, replacement, and disclosure requirements at the point of sale. Market conduct exams catch the failures.
Covered by: Best Interest · LTC Needs Analysis · Best Interest Path (CE)
Adopted in 25+ states. Written information security program, annual cyber awareness training for all staff handling non-public personal information, board reporting, 72-hour breach notification.
Covered by: Cyber Awareness · AML at Point of Sale · Records Management
Mandates “ongoing training of appropriate persons.” The April 2026 proposed reform ties training frequency and content explicitly to ML/TF risk profile. Producers, compliance, and operations staff all in scope.
Covered by: AML at Point of Sale · OFAC Sanctions
Documented employee training on protecting NPI and PHI. Health and stop-loss insurers carry HIPAA training on top of GLBA. State privacy laws add a third layer.
Covered by: GLBA / HIPAA Privacy · Cyber Awareness
21 states require anti-fraud training; 13 require adjuster CE. New York 11 NYCRR §86: 9 hours basic SIU training, 4.5 hours for non-SIU integral personnel. 20 states require insurer anti-fraud plans on file with the DOI.
Covered by: Fraud Detection & SIU · Producer-Side Schemes
The baseline ethics, advertising, replacement, and complaint- handling rules, enforced through market conduct exams. Plus state-mandated harassment training in CA, NY, IL, and others.
Covered by: Ethics & Conduct · Harassment Intervention · Best Interest
Weak training shows up in enforcement. OneMain paid NYDFS $4.25M in a Part 500 cybersecurity case where inadequate staff training was among the cited failures, and NYDFS has kept that enforcement pace up since. Brandon Hall finds organizations below 70% completion are 3.5× more likely to face violations. The cheapest training is the one people actually finish.
Training-credit eligibility varies by jurisdiction. We work with your compliance team to align game content with NAIC model regulations, state DOI requirements, and federal standards, and pursue CE accreditation where it adds value.
The procurement-grade things carrier IT, security, and L&D ops ask about on the second call.
SCORM 1.2, SCORM 2004, and xAPI (Tin Can) export. Plays in Cornerstone, Workday Learning, SuccessFactors, Litmos, Docebo, and Absorb.
SAML 2.0 and OIDC. Okta, Azure AD, Microsoft 365, Google Workspace, Ping. Just-in-time provisioning and SCIM where you need it.
Built to GDPR, CCPA, and state privacy law standards. Data minimization by default. DSAR support. Regional data residency on request.
SOC 2 Type II in progress. Encryption in transit and at rest. Tenant isolation. Penetration tested. SIG / CAIQ questionnaires on file.
You own the game we build for you and the player data it generates. We don’t resell your scenarios, your content, or your numbers, and you can export everything on request.
Exportable score and engagement data, role-level skill-gap dashboards, completion reports formatted for compliance audit, xAPI statements piped to your data warehouse. The numbers that hold up in front of leadership at budget time and in front of regulators at exam time.
We built our content from primary sources. The work behind every category in this page draws from the following.
The NAIC model regulations, federal AML rules, and state DOI guidance every compliance game maps to. Primary text, not a vendor’s summary of it.
The labor data behind the retirement cliff, the hiring gap, and the underwriter and claims-adjuster ramp times we cite.
The fraud economics and enforcement record the SIU and compliance games are built around.
The gamification and completion outcomes our engagement and retention claims trace back to.
Full citations available on request, and embedded throughout the page. We’d rather show our work than ask you to take our word.
Replace your worst compliance modules with games people replay. Get role-level skill data that holds up in front of leadership at budget time and in front of regulators at exam time. Rebuild the apprenticeship layer your AI roadmap is dismantling.
Demonstrable training quality where regulators look: NAIC AML expectations, NYDFS Part 500, market conduct exams. Reduce violation risk and the cost of fines that flow from weak training culture.
Cut indemnity overpayment from under-trained adjusters. Shrink underwriter ramp time. Train cyber and specialty underwriters faster than you can hire them. Synthetic apprenticeship for the roles automation is eroding.
For independent agencies: win producer retention and cut new-producer ramp from a year to a quarter. For LOMA, The Institutes, and other authorities: white-label the engine and ship the gamified designation courses your members already want.
Four stages. Agency-scale builds run 8 to 12 weeks; carrier- enterprise builds 16 to 24 weeks, with procurement and security review baked in.
We embed with your team to map the four jobs and the workflows, regulations, and failure modes that matter to your carrier or agency.
Our designers and your SMEs (claims leaders, underwriting managers, compliance officers) co-create mechanics. We pilot with a small cohort.
Custom art, systems, and narrative crafted in-studio. SCORM / xAPI packaged. Security review in parallel for enterprise carriers.
LMS / SSO integration, role-level analytics dashboard, CE accreditation where applicable, and ongoing iteration from live player data.
What we need from you: a handful of SME hours per game from the people who know where your team actually goes wrong, plus access to the regs and workflows you want reflected. We do the rest.
Book a 30-minute demo. We’ll show you games built for insurance, talk through your carrier’s or agency’s training challenges, and sketch what a custom build looks like for your team. No pressure.
We scope each build to your team and the lines you write. Or email braeden@gosuacademy.com.